A website content checklist is the list of facts that still need your confirmation after Ez has built your site. It is not a list of faults, and it does not mean the build is unfinished. It is the record of details that should come from you rather than being guessed, such as a phone number, service area, opening hours, accreditation or the wording of a guarantee.
That distinction matters. A website can look complete while still needing a few facts from the business owner before it can say everything it should. Using the list well helps you protect accuracy, make the preview useful and decide what belongs on the live site.
Start with what the site must not guess
Ez checks the brief, writes the site in your business voice and identifies information that needs confirmation. If the brief does not establish a fact, the site should not present it as true.
This often includes:
- contact details and preferred contact method
- areas you serve or places you do not travel to
- business hours and emergency availability
- pricing, estimates, deposits or payment options
- qualifications, memberships, insurance and certificates
- specific claims about materials, turnaround times or guarantees
Read each item as a question for the person who can stand behind the answer. Do not feel pressure to fill every gap immediately. It is better to leave out an unconfirmed claim than add something you later need to correct.
For example, if you cover nearby towns but are not sure whether one postcode is practical, confirm your real travel limit first. If you offer quotes rather than fixed prices, say that clearly rather than choosing a price range for the sake of having one.
Sort your website content checklist by urgency
Not every point has the same effect on a visitor. Start with the details that affect whether someone can contact you or understand what you offer.
First, confirm anything that controls an enquiry: your email address, phone number, contact preference, service area and the services you want leads for. Next, review facts that affect a visitor's decision, such as whether you work on residential or commercial jobs, whether you supply materials, or whether appointments are needed.
Leave lower priority additions for later where necessary. More project photos, a fuller story about the business or extra service pages can improve the site, but they do not always need to hold up a preview. A focused small business website can start with the clearest information and grow when you have more material to add.
Check the answer against the page where it will appear
Once you have confirmed a fact, look at the page that uses it. A correct detail can still be unclear if it sits in the wrong place or is expressed too broadly.
If you confirm that you work within 20 miles of your base, decide what that means for the visitor. Would named towns make the boundary clearer? Is there a different arrangement for larger jobs? If you have a certificate, make sure you are happy for it to be named and that its current status supports the wording on the page.
Also check that one answer does not contradict another. A contact page that says weekday calls are welcome should match the hours or availability stated elsewhere. A service page that says you provide free estimates should not later describe a call-out charge without explaining when it applies.
This is a good time to read the site as a potential customer. Can you tell what you do, whether you are a fit for the job and how to take the next step? If not, the answer may need a little context, not just a fact dropped into a sentence.
Use the preview to test, not just to proofread
Your preview is the place to check confirmed details in a working site. Open it on a phone as well as a larger screen. Tap the phone and email links. Send a test enquiry using your own details. If photo uploads are relevant to your work, test the form with images too.
Check the confirmation after submitting the form, then check that the email arrives with the information and any photos attached. These steps help you confirm that the wording, contact route and visitor journey make sense together.
Keep a short record of changes as you review. One message with the exact page, current wording and confirmed replacement is easier to act on than a general note that something needs changing. For example: “Services page, remove the mention of weekend work. We are appointment only on weekdays.”
Decide what needs an ongoing process
Some facts are confirmed once. Your business name, core services and main phone number may stay stable for a long time. Other information needs a routine because it can change, including seasonal hours, service areas, current photographs and new qualifications.
If you choose Website Care, the weekly maintenance visit is a practical place to make these updates, alongside the weekly article and Front Desk's automated first reply to enquiries. It is optional and can be cancelled without taking your site down. See what is included and what it costs on the pricing page.
Whether or not you use Website Care, keep a simple source for the facts on your site. It might be a document containing your current services, coverage, hours and approved claims. When something changes in the business, update that source first. It makes future website edits more reliable.
Questions
Should I delay my preview until every item is confirmed?
No. A preview is useful for reviewing the site in context, and some lower priority content can be added later. Confirm contact and service information first, then decide which remaining items are essential before launch.
Can I leave prices off the website?
Yes, if you quote according to the job or do not have fixed prices to publish. The site can explain how visitors can request an estimate without implying a price that you have not approved.
What if I am not sure about a certificate or claim?
Do not publish it until you have checked it. You can add accurate wording later once you know the certificate is current and the claim says exactly what you can support.
What should I send when I confirm an item?
Send the exact fact, the page it belongs on and any limits that affect the wording. A clear note such as “We cover Bristol and up to 15 miles outside it” avoids assumptions and speeds up the edit.
The list of things to confirm is there to keep your website honest and useful. Work through it in order, verify what matters and use the preview to see each decision in place. Create a free preview
Questions people ask
Should I delay my preview until every item is confirmed?
No. A preview is useful for reviewing the site in context, and some lower priority content can be added later. Confirm contact and service information first, then decide which remaining items are essential before launch.
Can I leave prices off the website?
Yes, if you quote according to the job or do not have fixed prices to publish. The site can explain how visitors can request an estimate without implying a price that you have not approved.
What if I am not sure about a certificate or claim?
Do not publish it until you have checked it. You can add accurate wording later once you know the certificate is current and the claim says exactly what you can support.
What should I send when I confirm an item?
Send the exact fact, the page it belongs on and any limits that affect the wording. A clear note such as “We cover Bristol and up to 15 miles outside it” avoids assumptions and speeds up the edit.
